100AND10% was tasked with designing a campaign to support athlete recruitment for the Paralympic sport of Boccia, ahead of the Paris 2024 Paralympic Games.

Not only did the campaign need to engage with athletes with the potential to compete at the sport’s highest level, it needed to reach out to individuals (and their friends, family, teachers etc.) who may have the attributes to compete in Boccia but may have never considered it.

At the heart of the campaign was a video, documenting the journey of one of Boccia UK’s World Class Programme athletes, Louis Saunders. 100AND10% was responsible for the video in its entirety, including storyboarding, script and interview Q&A and shoot plan, filming on location, full video edit and production.

To enhance campaign reach, digital and print assets were designed incorporating key messaging established as part of the overall campaign narrative. A landing page was also built within Boccia UK’s existing website to house the campaign content and direct people to register their interest.

Seeking to commemorate its 20th anniversary with a compelling brand identity edit, the English Institute of Sport (EIS) consulted with 100AND10% to create and deliver a lockup logo and brand application strategy, as well as accompanying collateral for their annual National Conference which would coincide with the commemorative period.

100AND10% has worked with international gym franchise, Jetts Fitness, since the opening of its first UK gym in 2017.

Responsible for the marketing of its UK clubs, 100AND10% has also led on the development of all UK creative, in-line with the central brand and evolved for the local market. This is incorporated across all digital assets including website, social media and video, as well as in-club printed collateral, promotional signage and outreach materials.

100AND10% produces quarterly marketing campaigns in-line with central offers and promotions, as well as bespoke assets to support club-specific campaigns.

100AND10% continues to support the Manufacturing Technology Centre (MTC), the independent Research and Technology Organisation based in Coventry, by providing a full marketing solution to help grow two of the business’ core areas; training and apprenticeships.

As part of a scope of work that includes marketing, digital, social, video and design combined with larger scale one-off projects, 100AND10% helped MTC to a record number of applicants with just over 1600 aspiring engineers applying for a multitude of roles through a series of campaigns planned around the Open Evening events.

100AND10% has also supported MTC in securing a number of placements with engineering organisations in and around Coventry for part-trained apprentices and new starters through a series of targeted Pay-Per-Click (PPC) campaigns and MTC’s inaugural Apprentice Matching Event. This was also supplemented through other traditional methods including direct mails, email and social media campaigns.

For the Training aspect of the business, 100AND10% continues to work to raise the awareness of the world-class training available at the MTC through a series of campaigns promoting its course offerings, including its industry leading Additive Manufacturing training. As well as this, 100AND10% works closely on the organisations wider strategy to broaden the organisation commercial growth and potential.

The English Institute of Sport has recently revealed its refreshed brand, signalling the completion of an initial phase of work between the organisation and 100AND10% and opening the door to the next stages of creative work.

EIS work with some of England’s top athletes, responsible for improving their sporting performance through science, medicine, technology and engineering. This project sought to raise the profile of EIS, creating an evolved, striking and modern brand that could be utilised across different platforms.

From a creative point of view, the project, which was to be viewed as the first stage of a longer-term plan, consisted of various elements. These included the update of the existing logo, being careful not to move too far away from what was already recognised, a revised colour palette, a new family of fonts and defined rules around the use of imagery and language, all of which are detailed in a thorough set of brand guidelines.

Examples of the new brand can be seen here and also on the website of EIS – eis2win.co.uk

Founded by four-time World Champion Ricky Hatton, the company designs and produces premium boxing equipment, trains 000’s of fitness professionals every year through the Hatton Academy and supports in the marketing and delivery of Hatton Promotions’ boxing shows.

100AND10% is responsible for the design, delivery and management of Hatton Boxing’s overall marketing strategy, which includes all creative, comms, digital and event management needs.

In 2016 this included ops and logistical support for FIBO 2016, LIW 2016 and the Matrix International Show, as well as the design and management of all at-event branding. Following the re-launch of Hatton Promotions’ boxing shows, 100AND10% has also supported on the marketing, design and production of all at-event creative.

B2B comms support has been provided for the launch of new Hatton Boxing partnerships including with fitness equipment supplier Matrix and functional training specialists Jordan Fitness, as well as the launch of the brand’s new Pride in Battle premium equipment range.

In preparation for the Sochi Winter Paralympic Games in February 2014, the British Paralympic Association commissioned 100AND10% to design a series of infographics profiling the 15 athletes competing for ParalympicsGB.

These were shared across the BPA’s social media platforms; the BPA’s marketing team also displayed hard copies of the infographics onsite in Sochi at the athlete’s village.

Following the success of the project, the BPA asked 100AND10% to support a larger digital and social campaign for the Rio 2016 Paralympic Games.

Graphics were created for use across web, Twitter, Facebook and Instagram for the 19 team announcements. During the Games, a member of 100AND10%’s design team was on-hand in Rio to produce graphics in real-time; this included daily competition schedules, individual athlete medals and records, daily news round-ups, medal table updates and athlete quotes – more than 200 graphics in total.

The GB athletes returned home from Rio with 147 medals including 64 gold – the most won by a British team since 1988.  The team exceeded its target of 120 and finished in second place on the medal table.

ParalympicsGB remains the world-leading Paralympic team on social media with 240k Facebook ‘likes’, 165k Twitter followers and 15.3k followers on Instagram, with all channels growing by at least 40% by the end of the Rio cycle.