Bringing to life the ‘Life Fitness Difference’ at Bannatyne Health Club  

Working closely with the Life Fitness team, we were tasked with coming up with creative concepts for a new area of the gym at Bannatyne Health Club & Spa Darlington.

With Life Fitness equipment new to the club, the brief was to create an area that stood out from the rest of the gym floor, maximising wall and floor space with impactful artwork and signage, to encourage members to ‘Experience the Life Fitness Difference’.

Following a site visit with the Life Fitness and Bannatyne teams, concepts and designs were presented, with final artwork files produced on a quick turnaround to meet print and installation deadlines.

Digital graphics were also created for TV screens around the club and cardio equipment consoles, as well as assets for e-mail and social to support the promotion of the new offering through Bannatyne’s channels.