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Re-design and build complete for MTC Events website as part of wider digital strategy

MTC Events specialises in delivering truly inspiring event experiences – either hosted at one of their venues or through dedicated expertise at events in the UK.

As a long-term marketing partner, 100AND10% were tasked with overhauling the organisation’s digital presence to better represent their offering and to increase lead generation.

The new website provides the organisation with the foundation to scale their digital advertising efforts as one part of a wider growth strategy.

With multi-platform digital campaigns driving visitors to the website in addition to increasing organic traffic, it was necessary to deliver a online experience befitting of the service and venues offered by MTC Events.

 

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UK Sports Institute and 100AND10% complete nationwide signage overhaul

Following the rebrand of the English Institute of Sport to the UK Sports Institute, 100AND10% was tasked with rolling out the new visual appearance of the UKSI to its seven high-performance centres across the UK.

Working in collaboration with the UK Sports Institute and visual solutions specialists Praxis, 100AND10% set about the year-long project to transform the UKSI’s facilities with the look and feel of the new brand and identity.

The project involved a complete overhaul of existing signage, removing every element of the EIS brand and replacing it with the new UKSI branding.

“The feedback from everyone who has seen our new onsite branding has been overwhelmingly positive – it makes a real impression and has completely refreshed the look of the organisation. When you walk into a UK Sports Institute site, you now know you have arrived – everyone, whether that be staff, athletes and sports, is proud of the look of our facilities. The support and commitment from 100AND10% throughout the whole rebrand project has been invaluable – we were able to trust them with the biggest change in the organisation’s 20-year history. In many ways, the large-scale signage in our sites shows off the brand work to its fullest.”

John Reeves

Senior Communications Officer, UK Sports Institute

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Creative, comms and strategic support for Life Fitness

100AND10% works with global fitness equipment leader, Life Fitness, to deliver marketing, communications, creative and video support to the UK, US, and international teams.

Having first engaged with Life Fitness in 2016 following the acquisition of Cybex – a client since 2011 – 100AND10%’s remit extends across the organisation’s family of brands; Life Fitness, Hammer Strength and ICG, and across the brands’ global territories.

Support includes creative and design, strategic comms, digital including global social campaigns, and video.

100AND10% also works directly with a number of Life Fitness’s key customers to maximise member and exerciser engagement in-line with gym installs and equipment upgrades.

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Large-scale copywriting projects for MTC

100AND10% has worked on a number of comms projects for the MTC, including writing for two different in-house magazines.

Innovator – a magazine for MTC’s industry members – and Catalyst – aimed at providing updates from across the MTC, for both internal and external audiences – were both written and produced by the team at 100AND10%. Both feature interviews, news stories and longer-form articles, as well as a unique creative identity.

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Creating the althaus brand

althaus Digital, a trailblazer in digitally focused talent solutions, embarked on a rebranding journey aligned to its mission of becoming the UK’s number one digital training provider. Rooted in innovation, quality, and inclusivity, the reimagined althaus brand seamlessly blends a modular, grid-based design system with a vibrant colour palette, creating a dynamic identity that resonates across all platforms.

The heart of the rebrand is the new logo, which has been designed to signify the building blocks of knowledge. The modernised core colours – a revitalised blue representing trust and expertise, and an invigorated green embodying growth and innovation – infuse the logo with energy and purpose.

althaus’s rebrand incorporates a modular grid system that serves as a canvas for collaging images across multiple platforms, from the website to printed marketing materials. Carefully selected imagery showcases the wide range of learners that althaus supports, from aspiring tech professionals to forward-thinking future business leaders from all backgrounds.

The brand’s messaging resonates with a tone that’s both aspirational and accessible. althaus aims to bridge the UK’s skills gap, by providing training opportunities, through apprenticeship programmes and bootcamps, to meet the needs of businesses both now, and in the future. The language empowers learners and inspires employers, and the combination of clear, concise messaging and engaging visuals showcases althaus’s unique offering and transformative impact in uncovering the digital leaders of tomorrow.

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Delivering the English Institute of Sport to UK Sports Institute re-brand

The English Institute of Sport – an organisation that delivers outstanding support to enable Olympic and Paralympic sports to excel – tasked 100AND10% with the creative element of their rebrand, with the organisation set to become the UK Sports Institute.

100AND10% has worked with EIS since 2018, with our creative team previously delivering a brand refresh, as well as providing ongoing design support.

With a move towards the new identity, 100AND10% was tasked with designing the logo and refreshing the branding for the new UK Sports Institute. 

The brief was for evolution rather than revolution; ensuring that what people recognised as the EIS was not left behind, and providing a refreshed direction for collateral and materials.

“The EIS has benefited from 100AND10%’s creative expertise for a number of years, so we had no doubts that they could deliver such an important project for our organisation. With the number of stakeholders involved and being an established organisation for 20 years, the name change and branding transition was never going to be a straightforward task. The team at 100AND10% delivered as we knew they would, providing a striking look whilst maintaining the heritage of the EIS. The branding has been completed at our seven high-performance centres, with our staff members, sports and athletes all recognising and complementing the refreshed look.”

John Reeves

Senior Communications Officer, UK Sports Institute

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Great Britain Top Team

Formed in 2019, Great Britain Top Team (GBTT) was co-founded by former UFC star Brad ‘One Punch Pickett’, with the ambition of becoming the leading professional mixed martial arts (MMA) team in the UK. Central to its plans was the launch of a new centre of excellence, GBTT Academy, which would be the new home of the pro team and a mixed martial arts gym for members of the public of all ages and abilities.

With only a logo agreed on, GBTT needed a brand and identity for the Academy, aligned to its vision to set itself apart from the competition and dispel the stereotypes associated with the look and feel of other MMA gyms.

To accompany the visual elements of the brand, tone of voice and positioning was also developed to support written comms across social and digital platforms, which formed part of the wider marketing strategy created and delivered by 100AND10% to raise the gym’s profile and build its membership. This also included B2B and B2C PR activity, focusing on industry, sport-specific and local outlets.

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Elevating NRG GYMS’ online presence

NRG GYMS partnered with 100AND10% to transform its digital presence, aligning it with the evolving brand identity and ongoing creative work delivered by 100AND10% as part of the marketing support to NRG.

The goal was to create a dynamic website that not only mirrored the excellence of their gyms, but also provided a seamless user experience.

Key objectives included enhancing the new membership user experience, integrating impactful imagery and videos, and creating a platform suitable for future digital lead generation campaigns.

With 100AND10% already supporting the marketing of NRG GYMS’ clubs on an ongoing basis, the team had a thorough understanding of the existing website and the improvements that needed to be made. This formed the foundation for the design phase.

The integration of new imagery and engaging videos played a central role, showcasing the gym’s state-of-the-art equipment, expert instructors, and impressive facilities.

The revamped website also focused on optimising user experience. The simplification of the membership sign-up process has already led to significant increase in new membership registrations online.

The new website positions NRG GYMS strongly for their next phase of growth. The groundwork laid during this project future-proofs the brand’s expansion plans, with the ability to seamlessly incorporate future digital lead generation campaigns, nurture prospects through targeted email campaigns, and refine the user experience using data-driven insights.

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BRINGTHENRG 23

100AND10% was tasked with creating a social campaign for NRG GYMS as part of the gyms’ New Year marketing strategy. January is a peak sales period for fitness facilities, and the new campaign aimed to support member acquisition, as well as engagement and retention of existing members across the brand’s five clubs.

The campaign concept was centred around ‘bringing the energy’ to every fitness activity, and this was reflected in the campaign’s visual identity, with a bold colour palette combined with high-impact imagery.

The campaign included fitness challenges, encouraging participants to share their workout snapshots, motivational stories and achievements, all shared on NRG’s social platforms. Weekly giveaways, interactive polls, and live sessions with NRG trainers deepened the sense of community and involvement, all packaged up within the ‘BRINGTHENRG’ campaign.

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Boccia UK athlete recruitment project

100AND10% was tasked with designing a campaign to support athlete recruitment for the Paralympic sport of Boccia, ahead of the Paris 2024 Paralympic Games.

Not only did the campaign need to engage with athletes with the potential to compete at the sport’s highest level, it needed to reach out to individuals (and their friends, family, teachers etc.) who may have the attributes to compete in Boccia but may have never considered it.

At the heart of the campaign was a video, documenting the journey of one of Boccia UK’s World Class Programme athletes, Louis Saunders. 100AND10% was responsible for the video in its entirety, including storyboarding, script and interview Q&A and shoot plan, filming on location, full video edit and production.

To enhance campaign reach, digital and print assets were designed incorporating key messaging established as part of the overall campaign narrative. A landing page was also built within Boccia UK’s existing website to house the campaign content and direct people to register their interest.

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