Working closely with the Life Fitness team, we were tasked with coming up with creative concepts for a new area of the gym at Bannatyne Health Club & Spa Darlington.

With Life Fitness equipment new to the club, the brief was to create an area that stood out from the rest of the gym floor, maximising wall and floor space with impactful artwork and signage, to encourage members to ‘Experience the Life Fitness Difference’.

Following a site visit with the Life Fitness and Bannatyne teams, concepts and designs were presented, with final artwork files produced on a quick turnaround to meet print and installation deadlines.

Digital graphics were also created for TV screens around the club and cardio equipment consoles, as well as assets for e-mail and social to support the promotion of the new offering through Bannatyne’s channels.

The turn of the new year saw the new Riviera International Centre website go live.

100AND10% completed the project having been commissioned by long-term clients Parkwood Leisure to revamp the digital presence of the south coast venue, seeking to better showcase the facilities on offer for conferences and events.

As part of our work with Life Fitness and their on-going support of the Williams Racing Formula 1 team, we were tasked with creating an invitation with a premium feel to tour the Williams Racing Museum.

Parkwood Leisure have chosen to engage with 100AND10% for a fourth time, confirming the go ahead of a redesign and build of Torquay’s Riviera Centre’s website.

The project follows recently completed and successful web builds commissioned by Parkwood Leisure for their facilities at Rufford Abbey, Rufford Mill and Pavilion Gardens in Buxton.

The focus of 100AND10%’s work will center on modernising the website, enhancing the user experience, ensuring accessibility, and effectively showcasing the Riviera Centre’s facilities and services. The primary objective is to drive the centre’s commercial endeavors while preserving its status as a premier English Riviera destination.

Season 2 of the UK Sports Institute Insider Podcast brings together industry professionals and leaders in the field of women’s health in sport for in depth discussion and insight. 100AND10% created a recognisable brand identity for the podcast and a set of episode tiles for the season.

A social campaign to promote NRG 24 Hour Gyms’ new year offerings. Vibrant imagery and strong messaging accompanied a compelling offering to bring new footfall into the gym in the new year.

As part of its support to global fitness equipment supplier Life Fitness, 100AND10% worked with Life Fitness partner and Formula One team ROKiT Williams Racing to deliver a new creative corporate wellness initiative.

The #RunTheRaceTrack campaign was launched as part of the partnership activation and aimed to tap into ROKiT Williams Racing’s focus on fitness and wellbeing throughout the 2019 Formula One season. Staff from Williams were encouraged to run each race week and theme each run around the length of the race track for that week.

To support the campaign, 100AND10% also had the opportunity to join the ROKiT Williams Racing Formula 1 team at the British Grand Prix at Silverstone in July and run the 5.9km track alongside Life Fitness and Williams staff.

Life Fitness also implemented the campaign through their social channels which saw followers of Life Fitness and Williams able to take part by covering the distance of the race weekend either on a treadmill or around their local area. Prizes – including signed photos from drivers Robert Kubica and George Russell – were awarded to winners each week.

The initiative saw 223 entries and a total of 1,381km covered by Williams staff over the 21 circuits throughout the 2019 F1 season. The video produced from the Silverstone track run has reached over 10,000 views to date (Dec 2019).