The UK Sports Institute’s Performance Lifestyle Team collaborated with 100AND10% to create a new umbrella brand, encompassing all of their athlete support services. Titled “More2Me”, the project provided the opportunity to streamline and clarify the wealth of support services the team offered within the wider organisation with a colourful design style geared towards athletes and other practitioners.

Alongside the core brand style, we delivered several live tools to help the Performance Lifestyle team better engage with their athletes, facilitating meaningful conversations with trackable metrics that could be shared and monitored digitally.

Feedback from within the organisation has been overwhelmingly positive and has meant that the project continues to grow in scope, solidifying the UK Sports Institute’s commitment to holistic athlete development.