100AND10% was commissioned by Virgin Active to support in the management and delivery of VA LIVE 2016, the gym chain’s largest ever event for its nationwide fitness teams.

Held at Wembley Stadium, the event saw record numbers on previously years with 900+ PTs, group exercise instructors and fitness managers in attendance. Virgin Active’s key suppliers were invited along as an opportunity to showcase their latest products and engage with the gyms’ staff; the event also welcomed experts from the fitness industry and motivational speakers who led keynote discussions, whilst senior Virgin Active staff also used the event to present the business’ plans.

 Responsibilities included sourcing the venue, management of event operations and logistics including liaising with key suppliers, exhibitors and speakers, at-event support, and filming & production of the post-event highlights video.