The inaugural issue of Events2Day magazine provides an all-access look at the inner workings and successes of MTC Events. Shining the spotlight on key industry events brought to the sector by MTC, Events2Day is packed with firsthand accounts of recent industry events and summits; interviews with key decision-makers in the organisation and a sneak-peek at upcoming launches and events in the MTC Events calendar.

The magazine received an overwhelmingly positive response, solidifying MTC Events’ reputation as a trailblazer in the industry.

Take a look here.

Working closely with the Life Fitness team, we were tasked with coming up with creative concepts for a new area of the gym at Bannatyne Health Club & Spa Darlington.

With Life Fitness equipment new to the club, the brief was to create an area that stood out from the rest of the gym floor, maximising wall and floor space with impactful artwork and signage, to encourage members to ‘Experience the Life Fitness Difference’.

Following a site visit with the Life Fitness and Bannatyne teams, concepts and designs were presented, with final artwork files produced on a quick turnaround to meet print and installation deadlines.

Digital graphics were also created for TV screens around the club and cardio equipment consoles, as well as assets for e-mail and social to support the promotion of the new offering through Bannatyne’s channels.

The turn of the new year saw the new Riviera International Centre website go live.

100AND10% completed the project having been commissioned by long-term clients Parkwood Leisure to revamp the digital presence of the south coast venue, seeking to better showcase the facilities on offer for conferences and events.

Ahead of the inaugural January event, 100AND10% created a new and striking identity for Manufacturing Technology 2Day, a new event, designed by long-term partner MTC, to enable UK-based advanced manufacturers to showcase their latest products and solutions, and meet potential collaborators, clients and suppliers.

As part of our work with Life Fitness and their on-going support of the Williams Racing Formula 1 team, we were tasked with creating an invitation with a premium feel to tour the Williams Racing Museum.

The UK Sports Institute’s Performance Lifestyle Team collaborated with 100AND10% to create a new umbrella brand, encompassing all of their athlete support services. Titled “More2Me”, the project provided the opportunity to streamline and clarify the wealth of support services the team offered within the wider organisation with a colourful design style geared towards athletes and other practitioners.

Alongside the core brand style, we delivered several live tools to help the Performance Lifestyle team better engage with their athletes, facilitating meaningful conversations with trackable metrics that could be shared and monitored digitally.

Feedback from within the organisation has been overwhelmingly positive and has meant that the project continues to grow in scope, solidifying the UK Sports Institute’s commitment to holistic athlete development.

100AND10% put the finishing touches to a wide-ranging project showcasing the work of MTC’s Robocrop project.

The aim of the overall project was to explore the use of advanced robotics to create a more sustainable agricultural sector while improving yield and quality.

100AND10% were tasked with delivering the creative output, highlighting the results, producing a project video, case study and media graphics to assist with communicating its success.

Parkwood Leisure have chosen to engage with 100AND10% for a fourth time, confirming the go ahead of a redesign and build of Torquay’s Riviera Centre’s website.

The project follows recently completed and successful web builds commissioned by Parkwood Leisure for their facilities at Rufford Abbey, Rufford Mill and Pavilion Gardens in Buxton.

The focus of 100AND10%’s work will center on modernising the website, enhancing the user experience, ensuring accessibility, and effectively showcasing the Riviera Centre’s facilities and services. The primary objective is to drive the centre’s commercial endeavors while preserving its status as a premier English Riviera destination.

100AND10% have recently completed design work on the UK Sports Institute’s major strategic plan titled Mission 2025. The document sets the strategy and tone for all of the work undertaken by the organisation for the following 2 years, with no stone left unturned. The launch of the Mission 2025 strategy marked the first major landmark in the timeline of the UK Sports Institute following its recent rebrand from the English Institute of Sport.

A social campaign to promote NRG 24 Hour Gyms’ new year offerings. Vibrant imagery and strong messaging accompanied a compelling offering to bring new footfall into the gym in the new year.