Having first engaged with Life Fitness in 2016 following the acquisition of Cybex – a client since 2011 – 100AND10%’s remit extends across the organisation’s family of brands; Life Fitness, Hammer Strength and ICG, and across the brands’ global territories.

Support includes creative and design, strategic comms, digital including global social campaigns, and video.

100AND10% was tasked with designing a campaign to support athlete recruitment for the Paralympic sport of Boccia, ahead of the Paris 2024 Paralympic Games.

Not only did the campaign need to engage with athletes with the potential to compete at the sport’s highest level, it needed to reach out to individuals (and their friends, family, teachers etc.) who may have the attributes to compete in Boccia but may have never considered it.

At the heart of the campaign was a video, documenting the journey of one of Boccia UK’s World Class Programme athletes, Louis Saunders. 100AND10% was responsible for the video in its entirety, including storyboarding, script and interview Q&A and shoot plan, filming on location, full video edit and production.

To enhance campaign reach, digital and print assets were designed incorporating key messaging established as part of the overall campaign narrative. A landing page was also built within Boccia UK’s existing website to house the campaign content and direct people to register their interest.

100AND10% has worked with international gym franchise, Jetts Fitness, since the opening of its first UK gym in 2017.

Responsible for the marketing of its UK clubs, 100AND10% has also led on the development of all UK creative, in-line with the central brand and evolved for the local market. This is incorporated across all digital assets including website, social media and video, as well as in-club printed collateral, promotional signage and outreach materials.

100AND10% produces quarterly marketing campaigns in-line with central offers and promotions, as well as bespoke assets to support club-specific campaigns.

100AND10% continues to support the Manufacturing Technology Centre (MTC), the independent Research and Technology Organisation based in Coventry, by providing a full marketing solution to help grow two of the business’ core areas; training and apprenticeships.

As part of a scope of work that includes marketing, digital, social, video and design combined with larger scale one-off projects, 100AND10% helped MTC to a record number of applicants with just over 1600 aspiring engineers applying for a multitude of roles through a series of campaigns planned around the Open Evening events.

100AND10% has also supported MTC in securing a number of placements with engineering organisations in and around Coventry for part-trained apprentices and new starters through a series of targeted Pay-Per-Click (PPC) campaigns and MTC’s inaugural Apprentice Matching Event. This was also supplemented through other traditional methods including direct mails, email and social media campaigns.

For the Training aspect of the business, 100AND10% continues to work to raise the awareness of the world-class training available at the MTC through a series of campaigns promoting its course offerings, including its industry leading Additive Manufacturing training. As well as this, 100AND10% works closely on the organisations wider strategy to broaden the organisation commercial growth and potential.

Founded by four-time World Champion Ricky Hatton, the company designs and produces premium boxing equipment, trains 000’s of fitness professionals every year through the Hatton Academy and supports in the marketing and delivery of Hatton Promotions’ boxing shows.

100AND10% is responsible for the design, delivery and management of Hatton Boxing’s overall marketing strategy, which includes all creative, comms, digital and event management needs.

In 2016 this included ops and logistical support for FIBO 2016, LIW 2016 and the Matrix International Show, as well as the design and management of all at-event branding. Following the re-launch of Hatton Promotions’ boxing shows, 100AND10% has also supported on the marketing, design and production of all at-event creative.

B2B comms support has been provided for the launch of new Hatton Boxing partnerships including with fitness equipment supplier Matrix and functional training specialists Jordan Fitness, as well as the launch of the brand’s new Pride in Battle premium equipment range.