Having first engaged with Life Fitness in 2016 following the acquisition of Cybex – a client since 2011 – 100AND10%’s remit extends across the organisation’s family of brands; Life Fitness, Hammer Strength and ICG, and across the brands’ global territories.

Support includes creative and design, strategic comms, digital including global social campaigns, and video.

100AND10% has worked on a number of comms projects for the MTC, including writing for two different in-house magazines.

Innovator – a magazine for MTC’s industry members – and Catalyst – aimed at providing updates from across the MTC, for both internal and external audiences – were both written and produced by the team at 100AND10%. Both feature interviews, news stories and longer-form articles, as well as a unique creative identity.

althaus Digital, a trailblazer in digitally focused talent solutions, embarked on a rebranding journey aligned to its mission of becoming the UK’s number one digital training provider. Rooted in innovation, quality, and inclusivity, the reimagined althaus brand seamlessly blends a modular, grid-based design system with a vibrant colour palette, creating a dynamic identity that resonates across all platforms.

The heart of the rebrand is the new logo, which has been designed to signify the building blocks of knowledge. The modernised core colours – a revitalised blue representing trust and expertise, and an invigorated green embodying growth and innovation – infuse the logo with energy and purpose.

althaus’s rebrand incorporates a modular grid system that serves as a canvas for collaging images across multiple platforms, from the website to printed marketing materials. Carefully selected imagery showcases the wide range of learners that althaus supports, from aspiring tech professionals to forward-thinking future business leaders from all backgrounds.

The brand’s messaging resonates with a tone that’s both aspirational and accessible. althaus aims to bridge the UK’s skills gap, by providing training opportunities, through apprenticeship programmes and bootcamps, to meet the needs of businesses both now, and in the future. The language empowers learners and inspires employers, and the combination of clear, concise messaging and engaging visuals showcases althaus’s unique offering and transformative impact in uncovering the digital leaders of tomorrow.

100AND10% has worked with Parkwood Leisure, one of the UK’s leading leisure operators, to deliver its B2B comms strategy.

With its 80+ leisure facilities operating under the ‘Leisure Centre’ brand, the B2B comms strategy was focused on driving awareness of Parkwood Leisure, and its partner companies Lex and Legacy. 100AND10% was responsible for producing all content, including press releases and case studies, and maximising coverage across health and fitness, and leisure trade press.

Our partnership with Parkwood also involved site-specific strategic support, which extended across its portfolio, including golf and leisure.

Formed in 2019, Great Britain Top Team (GBTT) was co-founded by former UFC star Brad ‘One Punch Pickett’, with the ambition of becoming the leading professional mixed martial arts (MMA) team in the UK. Central to its plans was the launch of a new centre of excellence, GBTT Academy, which would be the new home of the pro team and a mixed martial arts gym for members of the public of all ages and abilities.

With only a logo agreed on, GBTT needed a brand and identity for the Academy, aligned to its vision to set itself apart from the competition and dispel the stereotypes associated with the look and feel of other MMA gyms.

To accompany the visual elements of the brand, tone of voice and positioning was also developed to support written comms across social and digital platforms, which formed part of the wider marketing strategy created and delivered by 100AND10% to raise the gym’s profile and build its membership. This also included B2B and B2C PR activity, focusing on industry, sport-specific and local outlets.

100AND10% was tasked with designing a campaign to support athlete recruitment for the Paralympic sport of Boccia, ahead of the Paris 2024 Paralympic Games.

Not only did the campaign need to engage with athletes with the potential to compete at the sport’s highest level, it needed to reach out to individuals (and their friends, family, teachers etc.) who may have the attributes to compete in Boccia but may have never considered it.

At the heart of the campaign was a video, documenting the journey of one of Boccia UK’s World Class Programme athletes, Louis Saunders. 100AND10% was responsible for the video in its entirety, including storyboarding, script and interview Q&A and shoot plan, filming on location, full video edit and production.

To enhance campaign reach, digital and print assets were designed incorporating key messaging established as part of the overall campaign narrative. A landing page was also built within Boccia UK’s existing website to house the campaign content and direct people to register their interest.

100AND10% has worked with international gym franchise, Jetts Fitness, since the opening of its first UK gym in 2017.

Responsible for the marketing of its UK clubs, 100AND10% has also led on the development of all UK creative, in-line with the central brand and evolved for the local market. This is incorporated across all digital assets including website, social media and video, as well as in-club printed collateral, promotional signage and outreach materials.

100AND10% produces quarterly marketing campaigns in-line with central offers and promotions, as well as bespoke assets to support club-specific campaigns.

Founded by four-time World Champion Ricky Hatton, the company designs and produces premium boxing equipment, trains 000’s of fitness professionals every year through the Hatton Academy and supports in the marketing and delivery of Hatton Promotions’ boxing shows.

100AND10% is responsible for the design, delivery and management of Hatton Boxing’s overall marketing strategy, which includes all creative, comms, digital and event management needs.

In 2016 this included ops and logistical support for FIBO 2016, LIW 2016 and the Matrix International Show, as well as the design and management of all at-event branding. Following the re-launch of Hatton Promotions’ boxing shows, 100AND10% has also supported on the marketing, design and production of all at-event creative.

B2B comms support has been provided for the launch of new Hatton Boxing partnerships including with fitness equipment supplier Matrix and functional training specialists Jordan Fitness, as well as the launch of the brand’s new Pride in Battle premium equipment range.