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Re-design and build complete for MTC Events website as part of wider digital strategy

MTC Events specialises in delivering truly inspiring event experiences – either hosted at one of their venues or through dedicated expertise at events in the UK.

As a long-term marketing partner, 100AND10% were tasked with overhauling the organisation’s digital presence to better represent their offering and to increase lead generation.

The new website provides the organisation with the foundation to scale their digital advertising efforts as one part of a wider growth strategy.

With multi-platform digital campaigns driving visitors to the website in addition to increasing organic traffic, it was necessary to deliver a online experience befitting of the service and venues offered by MTC Events.

 

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Creative, comms and strategic support for Life Fitness

100AND10% works with global fitness equipment leader, Life Fitness, to deliver marketing, communications, creative and video support to the UK, US, and international teams.

Having first engaged with Life Fitness in 2016 following the acquisition of Cybex – a client since 2011 – 100AND10%’s remit extends across the organisation’s family of brands; Life Fitness, Hammer Strength and ICG, and across the brands’ global territories.

Support includes creative and design, strategic comms, digital including global social campaigns, and video.

100AND10% also works directly with a number of Life Fitness’s key customers to maximise member and exerciser engagement in-line with gym installs and equipment upgrades.

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Parkwood Leisure Digital Marketing Support

We have supported and managed Parkwood Leisure’s paid social media campaigns since 2019, and continue to do so, extending this work to support more sites with more campaigns across the full network of Parkwood’s facilities.

Our work includes the planning and management of all campaigns across Google AdWords, Facebook, Instagram and other digital platforms, and highlights the expertise of our digital marketing team and growing focus of this work within our client base.

The Parkwood account includes working closely with the client to devise the appropriate strategies including use of platforms, budgets, creative and messaging to maximise the ROI on campaigns that are focused across lead gen and sales, and across the range of facilities managed by Parkwood that includes gyms, swimming pools, parks, theatres and attractions.

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Creating the althaus brand

althaus Digital, a trailblazer in digitally focused talent solutions, embarked on a rebranding journey aligned to its mission of becoming the UK’s number one digital training provider. Rooted in innovation, quality, and inclusivity, the reimagined althaus brand seamlessly blends a modular, grid-based design system with a vibrant colour palette, creating a dynamic identity that resonates across all platforms.

The heart of the rebrand is the new logo, which has been designed to signify the building blocks of knowledge. The modernised core colours – a revitalised blue representing trust and expertise, and an invigorated green embodying growth and innovation – infuse the logo with energy and purpose.

althaus’s rebrand incorporates a modular grid system that serves as a canvas for collaging images across multiple platforms, from the website to printed marketing materials. Carefully selected imagery showcases the wide range of learners that althaus supports, from aspiring tech professionals to forward-thinking future business leaders from all backgrounds.

The brand’s messaging resonates with a tone that’s both aspirational and accessible. althaus aims to bridge the UK’s skills gap, by providing training opportunities, through apprenticeship programmes and bootcamps, to meet the needs of businesses both now, and in the future. The language empowers learners and inspires employers, and the combination of clear, concise messaging and engaging visuals showcases althaus’s unique offering and transformative impact in uncovering the digital leaders of tomorrow.

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Elevating NRG GYMS’ online presence

NRG GYMS partnered with 100AND10% to transform its digital presence, aligning it with the evolving brand identity and ongoing creative work delivered by 100AND10% as part of the marketing support to NRG.

The goal was to create a dynamic website that not only mirrored the excellence of their gyms, but also provided a seamless user experience.

Key objectives included enhancing the new membership user experience, integrating impactful imagery and videos, and creating a platform suitable for future digital lead generation campaigns.

With 100AND10% already supporting the marketing of NRG GYMS’ clubs on an ongoing basis, the team had a thorough understanding of the existing website and the improvements that needed to be made. This formed the foundation for the design phase.

The integration of new imagery and engaging videos played a central role, showcasing the gym’s state-of-the-art equipment, expert instructors, and impressive facilities.

The revamped website also focused on optimising user experience. The simplification of the membership sign-up process has already led to significant increase in new membership registrations online.

The new website positions NRG GYMS strongly for their next phase of growth. The groundwork laid during this project future-proofs the brand’s expansion plans, with the ability to seamlessly incorporate future digital lead generation campaigns, nurture prospects through targeted email campaigns, and refine the user experience using data-driven insights.

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BRINGTHENRG 23

100AND10% was tasked with creating a social campaign for NRG GYMS as part of the gyms’ New Year marketing strategy. January is a peak sales period for fitness facilities, and the new campaign aimed to support member acquisition, as well as engagement and retention of existing members across the brand’s five clubs.

The campaign concept was centred around ‘bringing the energy’ to every fitness activity, and this was reflected in the campaign’s visual identity, with a bold colour palette combined with high-impact imagery.

The campaign included fitness challenges, encouraging participants to share their workout snapshots, motivational stories and achievements, all shared on NRG’s social platforms. Weekly giveaways, interactive polls, and live sessions with NRG trainers deepened the sense of community and involvement, all packaged up within the ‘BRINGTHENRG’ campaign.

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Jetts Fitness UK: Brand and Creative

100AND10% has worked with international gym franchise, Jetts Fitness, since the opening of its first UK gym in 2017.

Responsible for the marketing of its UK clubs, 100AND10% has also led on the development of all UK creative, in-line with the central brand and evolved for the local market. This is incorporated across all digital assets including website, social media and video, as well as in-club printed collateral, promotional signage and outreach materials.

100AND10% produces quarterly marketing campaigns in-line with central offers and promotions, as well as bespoke assets to support club-specific campaigns.

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Inspiring future generations to maximise their potential with MTC

100AND10% continues to support the Manufacturing Technology Centre (MTC), the independent Research and Technology Organisation based in Coventry, by providing a full marketing solution to help grow two of the business’ core areas; training and apprenticeships.

As part of a scope of work that includes marketing, digital, social, video and design combined with larger scale one-off projects, 100AND10% helped MTC to a record number of applicants with just over 1600 aspiring engineers applying for a multitude of roles through a series of campaigns planned around the Open Evening events.

100AND10% has also supported MTC in securing a number of placements with engineering organisations in and around Coventry for part-trained apprentices and new starters through a series of targeted Pay-Per-Click (PPC) campaigns and MTC’s inaugural Apprentice Matching Event. This was also supplemented through other traditional methods including direct mails, email and social media campaigns.

For the Training aspect of the business, 100AND10% continues to work to raise the awareness of the world-class training available at the MTC through a series of campaigns promoting its course offerings, including its industry leading Additive Manufacturing training. As well as this, 100AND10% works closely on the organisations wider strategy to broaden the organisation commercial growth and potential.

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Hatton Boxing

Founded by four-time World Champion Ricky Hatton, the company designs and produces premium boxing equipment, trains 000’s of fitness professionals every year through the Hatton Academy and supports in the marketing and delivery of Hatton Promotions’ boxing shows.

100AND10% is responsible for the design, delivery and management of Hatton Boxing’s overall marketing strategy, which includes all creative, comms, digital and event management needs.

In 2016 this included ops and logistical support for FIBO 2016, LIW 2016 and the Matrix International Show, as well as the design and management of all at-event branding. Following the re-launch of Hatton Promotions’ boxing shows, 100AND10% has also supported on the marketing, design and production of all at-event creative.

B2B comms support has been provided for the launch of new Hatton Boxing partnerships including with fitness equipment supplier Matrix and functional training specialists Jordan Fitness, as well as the launch of the brand’s new Pride in Battle premium equipment range.

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A showcase of our latest projects and client successes, plus what's been going on behind the scenes at 100AND10%.

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