Following the rebrand of the English Institute of Sport to the UK Sports Institute, 100AND10% was tasked with rolling out the new visual appearance of the UKSI to its seven high-performance centres across the UK.

Working in collaboration with the UK Sports Institute and visual solutions specialists Praxis, 100AND10% set about the year-long project to transform the UKSI’s facilities with the look and feel of the new brand and identity.

The project involved a complete overhaul of existing signage, removing every element of the EIS brand and replacing it with the new UKSI branding.

The UK Sports Institute’s Performance Lifestyle Team collaborated with 100AND10% to create a new umbrella brand, encompassing all of their athlete support services. Titled “More2Me”, the project provided the opportunity to streamline and clarify the wealth of support services the team offered within the wider organisation with a colourful design style geared towards athletes and other practitioners.

Alongside the core brand style, we delivered several live tools to help the Performance Lifestyle team better engage with their athletes, facilitating meaningful conversations with trackable metrics that could be shared and monitored digitally.

Feedback from within the organisation has been overwhelmingly positive and has meant that the project continues to grow in scope, solidifying the UK Sports Institute’s commitment to holistic athlete development.

Season 2 of the UK Sports Institute Insider Podcast brings together industry professionals and leaders in the field of women’s health in sport for in depth discussion and insight. 100AND10% created a recognisable brand identity for the podcast and a set of episode tiles for the season.

The English Institute of Sport – an organisation that delivers outstanding support to enable Olympic and Paralympic sports to excel – tasked 100AND10% with the creative element of their rebrand, with the organisation set to become the UK Sports Institute.

100AND10% has worked with EIS since 2018, with our creative team previously delivering a brand refresh, as well as providing ongoing design support.

With a move towards the new identity, 100AND10% was tasked with designing the logo and refreshing the branding for the new UK Sports Institute. 

The brief was for evolution rather than revolution; ensuring that what people recognised as the EIS was not left behind, and providing a refreshed direction for collateral and materials.

100AND10% have recently completed design work on the UK Sports Institute’s major strategic plan titled Mission 2025. The document sets the strategy and tone for all of the work undertaken by the organisation for the following 2 years, with no stone left unturned. The launch of the Mission 2025 strategy marked the first major landmark in the timeline of the UK Sports Institute following its recent rebrand from the English Institute of Sport.