The turn of the new year saw the new Riviera International Centre website go live.

100AND10% completed the project having been commissioned by long-term clients Parkwood Leisure to revamp the digital presence of the south coast venue, seeking to better showcase the facilities on offer for conferences and events.

We have supported and managed Parkwood Leisure’s paid social media campaigns since 2019, and continue to do so, extending this work to support more sites with more campaigns across the full network of Parkwood’s facilities.

Our work includes the planning and management of all campaigns across Google AdWords, Facebook, Instagram and other digital platforms, and highlights the expertise of our digital marketing team and growing focus of this work within our client base.

The Parkwood account includes working closely with the client to devise the appropriate strategies including use of platforms, budgets, creative and messaging to maximise the ROI on campaigns that are focused across lead gen and sales, and across the range of facilities managed by Parkwood that includes gyms, swimming pools, parks, theatres and attractions.

100AND10% has worked with Parkwood Leisure, one of the UK’s leading leisure operators, to deliver its B2B comms strategy.

With its 80+ leisure facilities operating under the ‘Leisure Centre’ brand, the B2B comms strategy was focused on driving awareness of Parkwood Leisure, and its partner companies Lex and Legacy. 100AND10% was responsible for producing all content, including press releases and case studies, and maximising coverage across health and fitness, and leisure trade press.

Our partnership with Parkwood also involved site-specific strategic support, which extended across its portfolio, including golf and leisure.

Parkwood Leisure have chosen to engage with 100AND10% for a fourth time, confirming the go ahead of a redesign and build of Torquay’s Riviera Centre’s website.

The project follows recently completed and successful web builds commissioned by Parkwood Leisure for their facilities at Rufford Abbey, Rufford Mill and Pavilion Gardens in Buxton.

The focus of 100AND10%’s work will center on modernising the website, enhancing the user experience, ensuring accessibility, and effectively showcasing the Riviera Centre’s facilities and services. The primary objective is to drive the centre’s commercial endeavors while preserving its status as a premier English Riviera destination.