NRG GYMS partnered with 100AND10% to transform its digital presence, aligning it with the evolving brand identity and ongoing creative work delivered by 100AND10% as part of the marketing support to NRG.

The goal was to create a dynamic website that not only mirrored the excellence of their gyms, but also provided a seamless user experience.

Key objectives included enhancing the new membership user experience, integrating impactful imagery and videos, and creating a platform suitable for future digital lead generation campaigns.

With 100AND10% already supporting the marketing of NRG GYMS’ clubs on an ongoing basis, the team had a thorough understanding of the existing website and the improvements that needed to be made. This formed the foundation for the design phase.

The integration of new imagery and engaging videos played a central role, showcasing the gym’s state-of-the-art equipment, expert instructors, and impressive facilities.

The revamped website also focused on optimising user experience. The simplification of the membership sign-up process has already led to significant increase in new membership registrations online.

The new website positions NRG GYMS strongly for their next phase of growth. The groundwork laid during this project future-proofs the brand’s expansion plans, with the ability to seamlessly incorporate future digital lead generation campaigns, nurture prospects through targeted email campaigns, and refine the user experience using data-driven insights.

A social campaign to promote NRG 24 Hour Gyms’ new year offerings. Vibrant imagery and strong messaging accompanied a compelling offering to bring new footfall into the gym in the new year.