The inaugural issue of Events2Day magazine provides an all-access look at the inner workings and successes of MTC Events. Shining the spotlight on key industry events brought to the sector by MTC, Events2Day is packed with firsthand accounts of recent industry events and summits; interviews with key decision-makers in the organisation and a sneak-peek at upcoming launches and events in the MTC Events calendar.

The magazine received an overwhelmingly positive response, solidifying MTC Events’ reputation as a trailblazer in the industry.

Take a look here.

MTC Events specialises in delivering truly inspiring event experiences – either hosted at one of their venues or through dedicated expertise at events in the UK.

As a long-term marketing partner, 100AND10% were tasked with overhauling the organisation’s digital presence to better represent their offering and to increase lead generation.

The new website provides the organisation with the foundation to scale their digital advertising efforts as one part of a wider growth strategy.

With multi-platform digital campaigns driving visitors to the website in addition to increasing organic traffic, it was necessary to deliver a online experience befitting of the service and venues offered by MTC Events.

Ahead of the inaugural January event, 100AND10% created a new and striking identity for Manufacturing Technology 2Day, a new event, designed by long-term partner MTC, to enable UK-based advanced manufacturers to showcase their latest products and solutions, and meet potential collaborators, clients and suppliers.

100AND10% has worked on a number of comms projects for the MTC, including writing for two different in-house magazines.

Innovator – a magazine for MTC’s industry members – and Catalyst – aimed at providing updates from across the MTC, for both internal and external audiences – were both written and produced by the team at 100AND10%. Both feature interviews, news stories and longer-form articles, as well as a unique creative identity.

100AND10% put the finishing touches to a wide-ranging project showcasing the work of MTC’s Robocrop project.

The aim of the overall project was to explore the use of advanced robotics to create a more sustainable agricultural sector while improving yield and quality.

100AND10% were tasked with delivering the creative output, highlighting the results, producing a project video, case study and media graphics to assist with communicating its success.

In preparation for an upcoming event-packed season, 100AND10% has successfully completed the development, including both content creation and design, of a new brochure for the Manufacturing Technology Centre’s Space Team, highlighting their contribution and expertise within the global space industry.

100AND10% continues to support the Manufacturing Technology Centre (MTC), the independent Research and Technology Organisation based in Coventry, by providing a full marketing solution to help grow two of the business’ core areas; training and apprenticeships.

As part of a scope of work that includes marketing, digital, social, video and design combined with larger scale one-off projects, 100AND10% helped MTC to a record number of applicants with just over 1600 aspiring engineers applying for a multitude of roles through a series of campaigns planned around the Open Evening events.

100AND10% has also supported MTC in securing a number of placements with engineering organisations in and around Coventry for part-trained apprentices and new starters through a series of targeted Pay-Per-Click (PPC) campaigns and MTC’s inaugural Apprentice Matching Event. This was also supplemented through other traditional methods including direct mails, email and social media campaigns.

For the Training aspect of the business, 100AND10% continues to work to raise the awareness of the world-class training available at the MTC through a series of campaigns promoting its course offerings, including its industry leading Additive Manufacturing training. As well as this, 100AND10% works closely on the organisations wider strategy to broaden the organisation commercial growth and potential.