100AND10% boost GB Paralympics campaign in support of Rio games

As the build up to Rio 2016 gathers pace the team at 100AND10% was recently commissioned to produce a series of marketing collateral that augmented the British Paralympics Association’s new funding campaign.

The “Supercharge ParalympicsGB” campaign has been launched to encourage the public to raise funds to help British athletes prepare for the Rio Paralympics, and 100AND10% was asked to design fund raising collateral which includes ideas on fundraising, promotional posters, social media graphics as well as branded bunting and certificates for participants to print off and use at home.

The aim of the campaign is to engage individuals, groups, schools and workplaces to take part in fun and interactive ways to raise money for our Paralympic athletes heading to Rio and as the Rio Games near and the campaign builds momentum it is hoped thousands of packs will be downloaded and used at events across the country.

For more information on the campaign visit: http://rio.paralympics.org.uk/news/article/supercharge-paralympicsgb

You can also follow the campaign across social with the hashtag #Supercharge.