UK Sports Institute and 100AND10% complete nationwide signage overhaul

Following the rebrand of the English Institute of Sport to the UK Sports Institute, 100AND10% was tasked with rolling out the new visual appearance of the UKSI to its seven high-performance centres across the UK.

Working in collaboration with the UK Sports Institute and visual solutions specialists Praxis, 100AND10% set about the year-long project to transform the UKSI’s facilities with the look and feel of the new brand and identity.

The project involved a complete overhaul of existing signage, removing every element of the EIS brand and replacing it with the new UKSI branding.

“The feedback from everyone who has seen our new onsite branding has been overwhelmingly positive – it makes a real impression and has completely refreshed the look of the organisation. When you walk into a UK Sports Institute site, you now know you have arrived – everyone, whether that be staff, athletes and sports, is proud of the look of our facilities. The support and commitment from 100AND10% throughout the whole rebrand project has been invaluable – we were able to trust them with the biggest change in the organisation’s 20-year history. In many ways, the large-scale signage in our sites shows off the brand work to its fullest.”

John Reeves

Senior Communications Officer, UK Sports Institute