Rio 2016 ParalympicsGB games-time creative support
In preparation for the Sochi Winter Paralympic Games in February 2014, the British Paralympic Association commissioned 100AND10% to design a series of infographics profiling the 15 athletes competing for ParalympicsGB.
These were shared across the BPA’s social media platforms; the BPA’s marketing team also displayed hard copies of the infographics onsite in Sochi at the athlete’s village.
Following the success of the project, the BPA asked 100AND10% to support a larger digital and social campaign for the Rio 2016 Paralympic Games.
Graphics were created for use across web, Twitter, Facebook and Instagram for the 19 team announcements. During the Games, a member of 100AND10%’s design team was on-hand in Rio to produce graphics in real-time; this included daily competition schedules, individual athlete medals and records, daily news round-ups, medal table updates and athlete quotes – more than 200 graphics in total.
We engaged 100AND10% to support our digital design work for Sochi 2014 having initially seen their work with UK Sport. Having met to discuss our plans for our digital creative for Sochi we knew immediately that we had the right company to deliver the project; their ideas and the quality of their output has been completely matched by their enthusiasm for helping us achieve our vision for promoting the Winter ParalympicsGB team to a wider, more digitally focused audience. We have already requested they look at another project based on this initial work so that’s as good a recommendation as I can provide!
Tash Carpenter
Communications Manager, British Paralympic Association
The GB athletes returned home from Rio with 147 medals including 64 gold – the most won by a British team since 1988. The team exceeded its target of 120 and finished in second place on the medal table.
ParalympicsGB remains the world-leading Paralympic team on social media with 240k Facebook ‘likes’, 165k Twitter followers and 15.3k followers on Instagram, with all channels growing by at least 40% by the end of the Rio cycle.
