Hatton Boxing

Founded by four-time World Champion Ricky Hatton, the company designs and produces premium boxing equipment, trains 000’s of fitness professionals every year through the Hatton Academy and supports in the marketing and delivery of Hatton Promotions’ boxing shows.

100AND10% is responsible for the design, delivery and management of Hatton Boxing’s overall marketing strategy, which includes all creative, comms, digital and event management needs.

In 2016 this included ops and logistical support for FIBO 2016, LIW 2016 and the Matrix International Show, as well as the design and management of all at-event branding. Following the re-launch of Hatton Promotions’ boxing shows, 100AND10% has also supported on the marketing, design and production of all at-event creative.

B2B comms support has been provided for the launch of new Hatton Boxing partnerships including with fitness equipment supplier Matrix and functional training specialists Jordan Fitness, as well as the launch of the brand’s new Pride in Battle premium equipment range.