Creative, comms and strategic support for Life Fitness

100AND10% works with global fitness equipment leader, Life Fitness, to deliver marketing, communications, creative and video support to the UK, US, and international teams.

Having first engaged with Life Fitness in 2016 following the acquisition of Cybex – a client since 2011 – 100AND10%’s remit extends across the organisation’s family of brands; Life Fitness, Hammer Strength and ICG, and across the brands’ global territories.

Support includes creative and design, strategic comms, digital including global social campaigns, and video.

100AND10% also works directly with a number of Life Fitness’s key customers to maximise member and exerciser engagement in-line with gym installs and equipment upgrades.