B2B strategic comms for Parkwood Leisure

100AND10% has worked with Parkwood Leisure, one of the UK’s leading leisure operators, to deliver its B2B comms strategy.

With its 80+ leisure facilities operating under the ‘Leisure Centre’ brand, the B2B comms strategy was focused on driving awareness of Parkwood Leisure, and its partner companies Lex and Legacy. 100AND10% was responsible for producing all content, including press releases and case studies, and maximising coverage across health and fitness, and leisure trade press.

Our partnership with Parkwood also involved site-specific strategic support, which extended across its portfolio, including golf and leisure.