TRX – The 12 Days of TRXMAS

The 12 Days of TRXMAS was a social media campaign created for the UK arm of TRX Training, the world leaders in functional training and creators of suspension training.

The campaign ran across the company’s UK social media channels (Facebook, Twitter and Instagram) and was designed to educate followers on the key benefits of suspension training and to boost TRX UK’s presence on social media.

The campaign helped increase awareness and recognition of the TRX UK account across all three social media channels; the Facebook and Twitter posts both reached over 25,000 profiles during December, whilst Instagram and Twitter followers had more than doubled.

100AND10% was responsible for the campaign in its entirety:

  • Origination of the campaign idea, name and concept
  • Creation and delivery of the content plan including briefing in key accounts and collating all content
  • Video editing/production to ensure standardised format across all videos
  • Design of social media graphics
  • Posting content across all three social media platforms