ParalympicsGB at Rio 2016 – PR & Communications

In an extension to the longstanding relationship with the British Paralympic Association, 100AND10% sent a senior member of the team out to the Rio 2016 Paralympic Games to support the Games-Time comms team.

The role as multi-sport press officer required day-to-day management of all press and media enquiries during the Games for ParalympicsGB powerlifting and archery teams.

This included managing all at-venue media requests and supervision of all athletes in the mixed zone; management of post-competition media opps both in Rio and the UK; support to wider Games-time comms team and delivery of ParalympicsGB messaging including partner and sponsor requests.