Providing retained design support to Spire Healthcare’s elite performance sport arm

PERFORM is a leading provider of sports medicine and rehabilitation treatments for sports players, corporate executives and the local community, combining advanced technologies and elite expertise to improve overall performance levels.

100AND10% has worked with Perform since the start of 2013, having been recommended by both The FA and St. George’s Park following the completion of various projects, including the design and production of the St. George’s Park media and user guides.

Initially working on a project-by-project basis, the 100AND10% design team were tasked with a number of key projects for Perform at St. George’s Park, the world class sports medicine and human performance facility.

In February 2014, Perform confirmed 100AND10% on a retained basis to provide creative and design support for not only the St. George’s Park site, but also for a number of additional Perform facilities across the UK.

The decision to migrate from working together project-by-project to a retained basis was as a result of the successful collaboration on previous projects and the popularity of the St. George’s Park site, coupled with the increased demand and interest experienced across Perform’s other UK facilities. Consequently, this resulted in a growing requirement for print and digital marketing materials.

Since opening in October 2012, St. George’s Park is now home to 24 England football teams and has fast become recognised internationally for its world class training, rehabilitation and performance science facilities. This summer alone, St. George’s Park has hosted pre-season training camps for both Barcelona and Porto and has previously been used by Galatasaray and AS Monaco, as well as England’s rugby union and league teams, GB Hockey and British Basketball.

The Sports Medicine Centre was also recently awarded the FIFA F-Marc Centre of Medical Excellence, the first in England to receive the highly sought after accreditation.