New report shows Olympic and Para sports worth £19bn to UK economy

UK Sport has today announced the value of Olympic and Paralympic sport is now at £19bn – contributing more to the UK than major whole sections of the economy.

The research, which was conducted by Sheffield Hallam University on behalf of UK Sport, also reveals that the sector generates consumer spending of around £20bn and employs more than 620,000 people across the country.

Sports which consider the Olympic and Paralympic Games as the pinnacle of their sport now account for more than half of the entire UK sporting economy, over 1% of the whole UK economy, and more than 2% of all UK employment.

Road cycling tops the list as the highest performing individual sport (£2.3bn), whilst the Paralympic sport sector continues to grow with wheelchair basketball amongst its most popular disciplines. With the 2018 Winter Games in PyeongChang just three months away, the report also reveals the strength of winter sport and its increasing popularity, with ice skating generating £400m for the UK.

Infographic credit: UK Sport

Looking at the rise in popularity of Olympic and Paralympic sports, the report shows that the number of people employed in these sports exceeds the number of people employed in the entire sports sector in 2004. The success of Team GB and ParalympicsGB at the Beijing, London and Rio Games is considered a major contributing factor in the surge of economic activity.

Click here to read the UK Sport press release

Click here to read the full report from Sheffield Hallam University

Click here to read the case study on our work with ParalympicsGB at the Rio 2016 Paralympic Games