100AND10% has been retained as the outsourced UK marketing team for premium fitness equipment manufacturer Cybex International since 2011.

As the retained marketing agency for Cybex UK, 100AND10% is responsible for all elements of the UK’s marketing operations, including:

  • Design and management of Cybex’s UK marketing strategy
  • Management of PR and communications strategy, ambassadors and sponsorship agreements
  • Delivery of all creative and design work required for the UK business including print (brochures, flyers, adverts etc.) and digital collateral (HTMLs, social media graphics, interactive brochures etc.), large-scale event branding and signage, tender documents etc.
  • Copywriting including magazine editorials and features, newsletter stories and press releases
  • Design and production of custom-branded artwork for Cybex clients’ gyms
  • Management of UK social media presence
  • Management of UK events strategy including full logistical, marketing and events management support
  • Management and implementation of telesales and research campaign
  • Photography and video production

"We have retained 100AND10% since the start of 2011 and believe they have been an essential component of our growth during this time. While we originally engaged 100AND10% to support our comms work we now access their full spectrum of their skills to support our design and creative needs, social media and client marketing. As our needs from our marketing and communications agency have increased so has the ability of 100AND10% to deliver these requirements. We view them as an integral part of our team and look forward to continuing a long and successful partnership."

Rob Thurston, Commercial Director, CYBEX UK

In an extension to the work with Cybex and as part of the equipment manufacturer’s commitment to providing its clients with a full range of support services, 100AND10% developed the ‘Marketing Packs’ concept to provide the Cybex sales team and their clients with a complete marketing solution. The marketing packs available cover every element required by a club, from supporting the creation of the new gym’s identity through to large scale print and artwork. All work is completed by the 100AND10% team.

In January 2016, Cybex International was acquired by Brunswick Corporation, the parent company of Life Fitness. Following the acquisition, 100AND10% retained its role as the outsourced marketing department for Cybex UK and began working as an outsourced design function for Life Fitness and its portfolio of brands.