100AND10% continues partnership with global fitness equipment leader Life Fitness

100AND10% has extended its partnership with Life Fitness into 2019, which will see the team continue to deliver a full service of marketing, communications and design support to Life Fitness and its wider brand portfolio. As the industry’s largest supplier of commercial fitness equipment, Life Fitness is part of a group of five leading equipment […]

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Wearable Tech tops ACSM Fitness Trends for 2019

The hotly anticipated top fitness trends predictions from the American College of Sports Medicine (ACSM) for 2019 are here! Now in its 13th year, the worldwide survey asks fitness professionals to rank a series of trends to determine what they believe will be at the forefront of the industry throughout the year ahead. For the […]

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3 St. James’s Square

3 St. James’s Square engaged 100AND10% with the brief of updating the brand and repositioning it around its core offering as ‘London’s most complete private members’ club’ set in the heart of Central London. The new brand retains the balance of a luxurious, on-trend private members club whilst adding a vibrancy and warmth that a […]

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100AND10% and Westlab collaborate on Pay-Per-Click Campaigns

100AND10% was appointed by Westlab, international experts in pure mineral salts, to design and manage pay-per-click (PPC) campaigns to promote products in Tesco and Asda stores nationwide, with the aim of increasing brand awareness and sales. Having determined the client’s aims and objectives, Facebook was the chosen channel for the two B2C campaigns. Its ability […]

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100AND10% creates new brand and website for Careers in Sport

In conjunction with 100AND10%, Careers in Sport recently unveiled its new brand and website after several months of development. The go-to organisation for young people wishing to embark on a career in sport launched the new site following a detailed consultation process to provide a number of key features for industry employers that drives the […]

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UK fitness club market valued at £5.1bn according to new report

Project Fitness UK 2018, the latest report into the fitness club market by Allegra Strategies, has valued the UK industry at £5.1bn, making it the “fastest growing business sector” following a 7.1% increase in value over the last five years. Serving an estimated 10.2 million members across the private and public sectors in the UK, […]

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